Ian Schrager, the hotelier and founder of Studio 54, sought to create an unforgettable holiday attraction for his new PUBLIC Hotel at 215 Chrystie Street in New York City.

Evoke collaborated closely with Argon Props to creatively craft a magnificent 20-foot-tall Christmas tree, which was intricately made up of over 400 shimmering mirror balls. To enhance this stunning design, Evoke also provided a specially designed weatherproof lighting system that illuminated the entire installation beautifully, ensuring it would shine brightly and reliably throughout the holiday season.