In 2018, Twitter revolutionized the traditional Up-Fronts by introducing the innovative New Front, a dynamic platform designed to showcase their new online products specifically for end users.

Evoke Collaborative meticulously crafted the lighting design, featuring an impressive upstage cyclorama cube that beautifully reflected the essence of the compelling video content. The design also incorporated hundreds of individually controlled LED spheres, which added a distinctive and captivating touch to the venue. The event, expertly produced by TPG and complemented by stunning video contributions from our partners at MB Video, was nothing short of a visual spectacle that left a lasting impression on the audience.