In 2018, Twitter changed the paradigm of Up-Fronts and invented the New-Front to promote their new brand of online products for end users. Evoke Collaborative designed the lighting which included an upstage cube of cyclorama to echo the values of the video content. It also included hundreds of individually controlled LED spheres to add a special element to the venue. Produced by TPG with video by our collaborators at MB Video this event was visually stunning.